Conversions API
A Conversions API is an ad network's way of receiving conversions from a server. Meta, TikTok, Google and others each have one.
An example
A lead sells at 3pm. EventsIQ sends a Lead event to Meta's Conversions API with the lead's click id and hashed contact details.
How EventsIQ handles it
EventsIQ sends sales to seven networks. Each campaign names its pixel or account, and each event is mapped once.
See Report sales to ad platforms in EventsIQ →