Never send a buyer more than they'll take.
Give each buyer a daily cap. When it is full they are skipped, or their extra leads are held and sent at the start of their next day.
site-images/feature-caps-and-schedules-hero.webp · 16:10What happens when a buyer's cap is full?
You choose. Either the buyer is skipped and the lead moves on down the waterfall, or the lead is scheduled and sent to that buyer when their next day starts.
A cap can be split between ad platforms, so one network cannot use up a buyer's whole day. You hear about it the moment a cap fills.
site-images/feature-caps-and-schedules-diagram.webp · 4:3Buyer daily limits, step by step
Set it up once, let it run, and check what happened whenever you like.
A limit for every buyer
Switch on a daily limit and enter how many leads the buyer takes. A full buyer is skipped automatically.
site-images/feature-caps-and-schedules-1.webp · 16:10How it works
Get started- Set the cap
Switch on a daily cap and enter the number of leads.
- Choose what happens when it is full
Skip the buyer, or hold leads for their next day.
- Split it if you need to
Share the cap between Meta, TikTok and other platforms.
What you can set
Daily cap
A number of leads per buyer per day.
Hold for tomorrow
Extra leads sent at the start of the buyer's next day.
Split by platform
Each ad platform gets its share of the cap.
Cap alerts
An alert the moment a cap fills, once a day.
Sell every lead to the right buyer
Decide who gets each lead, in what order, and how many each buyer takes.
Sell to your best buyer first
Offer each lead to your best buyer, then the next. Sold once.
Learn more →