Lead forms that route the moment they're sent.

Build multi-step forms in EventsIQ, embed them on any site with one line of code, and every answer arrives already named the way your buyers expect.

What makes an EventsIQ form different?

The form and the routing are one system. Each question already says which field it fills, so there is no mapping step, and a lead runs through its routing the moment it is submitted.

Rules send each visitor to the right next screen, endings decide whether a lead is sent or kept, and the live form only changes when you press Update live form.

Simple or Advanced
Everyday settings, or the full builder with layers and custom CSS.
Rules
Written as plain sentences, checked in a fixed order.
Endings
Thank you, Not a fit and Could not send, each with its own message.
Spam protection
A hidden trap field and a minimum time to finish, checked on our server.

Start from a form that already works

Pick a lead form, quiz or call form from the gallery, see it exactly as visitors will, and delete what you don't need. Most first forms are live in about fifteen minutes.

  • Real, complete templates
  • Preview as visitors see it
  • Your team's own templates too

Send each visitor to the right question

Rules read like sentences: when state is not one of TX, FL or AZ, end with Not a fit. Endings decide what each visitor sees and whether their lead is sent.

  • Rules written as plain sentences
  • Thank you, Not a fit and Could not send endings
  • Personal messages by answer

Paste one line, and change it any time

Copy one embed code onto any page. Edit the draft as much as you like: visitors keep the live copy until you press Update live form.

  • No dependencies, styles never clash
  • Several forms on one page
  • Every version kept

How it works

Get started
  1. Start from a template

    Pick a lead form, quiz or call form from the gallery and delete what you do not need.

  2. Add rules and endings

    Send people to a screen by their answers, or end with Not a fit so the lead is never sent.

  3. Go live and embed

    A checklist catches mistakes first. Then paste one script tag on any page.

Watch it in 90 seconds

What you can set

Simple or Advanced

Everyday settings, or the full builder with layers and custom CSS.

Rules

Written as plain sentences, checked in a fixed order.

Endings

Thank you, Not a fit and Could not send, each with its own message.

Spam protection

A hidden trap field and a minimum time to finish, checked on our server.

Who can submit

Lock a form to the websites you own.

Versions

Every version that went live, ready to restore.

Get every lead in one place

From your own forms, your ads on Facebook, Instagram, TikTok, Google and Snapchat, and any other tool.

Facebook and Instagram leads

Leads from your Facebook and Instagram ads, in seconds.

Learn more →

TikTok leads

Leads from your TikTok ads, sent on the moment they arrive.

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Google and Snapchat leads

Leads from Google and Snapchat ads, in the same place.

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Leads from any tool

Bring in leads from any landing page builder, CRM or partner.

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Tidy lead data

Every lead arrives in the same clean format.

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FAQs

Read next: Your first website form in the docs · Forms in the docs

See it working on your own leads.