Server to server tracking

Server to server tracking reports conversions from one server to another, rather than with a pixel in the visitor's browser.

An example

A sale is sent from EventsIQ to Meta's Conversions API, so ad blockers and cookie limits do not lose it.

How EventsIQ handles it

Every conversion EventsIQ sends is server to server, with the click id and match details.

See Report sales to ad platforms in EventsIQ →

Server to server tracking questions

Related terms

Conversions API→Postback→

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