Click id
A click id is a code an ad network adds to the link when someone clicks an ad, such as gclid for Google or fbclid for Meta. Sending it back with a sale tells the network which click made the sale.
An example
A visitor arrives with gclid=abc123. When their lead sells, the sale is reported to Google with abc123.
How EventsIQ handles it
Click tracking keeps the click id on every lead, so the sale can be reported to the right campaign.
See Click tracking in EventsIQ →