Any form, any system, one address.

Give a landing page builder, a CRM or a partner an EventsIQ address, and every lead they POST runs through your routing like any other.

What is an inbound webhook?

An address that accepts leads sent from another system as JSON or form data. You match its field names to yours once, and from then on each lead is treated like a lead from your own form.

Pass the click id and the visitor's IP and browser along with the lead, and the sale can still be reported back to the ad network.

JSON or form data
Whatever the sender speaks.
Duplicates
Repeated sends of the same lead are caught.
Signatures
Require a signed request, so only your systems can post.
Attribution
Click id, IP and browser passed through for conversions.

One address for any tool

Create an endpoint, copy its address, and paste it into any tool that can send a lead. JSON or form data both work.

Duplicates caught at the door

The same lead sent twice is recognised and never stored or sold again.

Keep the ad that brought the lead

Pass the click id with the lead and its sale can still be reported to the ad platform.

How it works

Get started
  1. Create the endpoint

    Name it and pick the routing its leads run through.

  2. Send a lead

    Point your form or system at the address and send one test lead.

  3. Match the fields

    Tell EventsIQ which of their names is which of your fields.

Watch it in 90 seconds

What you can set

JSON or form data

Whatever the sender speaks.

Duplicates

Repeated sends of the same lead are caught.

Signatures

Require a signed request, so only your systems can post.

Attribution

Click id, IP and browser passed through for conversions.

Get every lead in one place

From your own forms, your ads on Facebook, Instagram, TikTok, Google and Snapchat, and any other tool.

Lead forms

Build forms on your site that send leads straight to buyers.

Learn more →

Facebook and Instagram leads

Leads from your Facebook and Instagram ads, in seconds.

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TikTok leads

Leads from your TikTok ads, sent on the moment they arrive.

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Google and Snapchat leads

Leads from Google and Snapchat ads, in the same place.

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Tidy lead data

Every lead arrives in the same clean format.

Learn more →

FAQs

Read next: Inbound Webhook in the docs · Webhook in the glossary

See it working on your own leads.