Google Ads leads and clicks, joined to every sale.
Google lead form assets deliver to EventsIQ, gclid is kept on every website lead, and sales and spend flow both ways so each campaign shows its return.
Video placeholder · 60 to 90 secondsTrack a gclid from the ad to the sale
What moves between Google Ads and EventsIQ
InGoogle Ads lead form leadsLead form assets post each lead to an EventsIQ address with its own key.
InAd spendSpend is read by the hour from the Google Ads ad accounts you pick, for ROAS by campaign.
OutSalesEach sale goes to Google Ads server to server, with the lead's click id, so bidding learns what a sold lead looks like.
OutSuppression listsPeople who already bought are added to an audience your campaigns can exclude.
Set up in 15 minutes
Get started- Connect Google Ads
Sign in with Google and pick the ad accounts.
- Track the click
Add the tracking template, so gclid reaches every lead.
- Report sales
Map your events to Google conversion actions.
What's supported
Lead form assetsOffline conversionsHourly ad spendCustomer list suppressiongclid, gbraid and wbraid