Every source speaks one language.
Each source's question names are matched once to a shared set of fields, so every buyer, rule and event is written once and works for every source.
site-images/feature-field-mapping-hero.webp · 16:10Why map fields at all?
Meta calls it phone_number, your landing page calls it mobile, a partner calls it Phone. Field mapping turns all three into phone, so a buyer that reads phone gets it from every source.
Clean-up steps tidy values on the way in, such as formatting a phone number or trimming spaces, and answers you have not mapped are passed along rather than lost.
- Standard fields
- Name, email, phone, state and more, ready to use.
- Your own fields
- Add any field your buyers need.
- Clean-up steps
- Format and tidy values as they arrive.
- Passthrough
- Unmapped answers still travel with the lead.
Match each source once
Common names are matched for you. Confirm the rest once and every future lead from that source follows the same mapping.
site-images/feature-field-mapping-1.webp · 16:10Tidy values on the way in
Clean-up steps format phone numbers, trim spaces and more, so buyers receive tidy data.
site-images/feature-field-mapping-2.webp · 16:10Know before a buyer complains
EventsIQ warns you when a buyer needs a field none of your sources send.
site-images/feature-field-mapping-3.webp · 16:10How it works
Get started- Pick your fields
Start from the standard fields, and add your own.
- Match each source
Common names are matched for you. Confirm the rest once.
- Check the contract
EventsIQ warns when a buyer reads a field no source sends.
Watch it in 90 seconds
What you can set
Standard fields
Name, email, phone, state and more, ready to use.
Your own fields
Add any field your buyers need.
Clean-up steps
Format and tidy values as they arrive.
Passthrough
Unmapped answers still travel with the lead.
Get every lead in one place
From your own forms, your ads on Facebook, Instagram, TikTok, Google and Snapchat, and any other tool.