Google and Snapchat leads, in the same pipeline.

Google Ads lead form assets and Snapchat lead ads deliver straight into EventsIQ, so every network's leads run through one routing.

How do Google and Snapchat leads connect?

For Google, EventsIQ gives you a webhook address and a key to paste into the lead form asset in Google Ads. For Snapchat, you connect your account and pick the lead form.

Either way the lead lands in the same place as your website and Meta leads, with the same fields and the same buyers.

Google webhook
An address and key for each lead form asset.
Snapchat sign in
Your connection renews itself.
Test leads stored
Google test leads are kept, not sold.
One routing
The same buyers and rules as every other source.

Google: paste an address and a key

EventsIQ gives you a webhook address and key to paste into the lead form asset in Google Ads. Test leads are stored, never sold.

Snapchat: sign in and pick the form

Connect your Snapchat account, choose the lead form, and the connection keeps itself renewed.

Every lead in one list

Google and Snapchat leads land beside your other leads, in the same format, with the same buyers.

How it works

Get started
  1. Create the source

    Start a new form in EventsIQ and choose Google or Snapchat.

  2. Connect it

    Paste the address and key into Google Ads, or sign in to Snapchat and pick the form.

  3. Match the fields

    Send a test lead and match its questions to your fields.

Watch it in 90 seconds

What you get

Google webhook

An address and key for each lead form asset.

Snapchat sign in

Your connection renews itself.

Test leads stored

Google test leads are kept, not sold.

One routing

The same buyers and rules as every other source.

Get every lead in one place

From your own forms, your ads on Facebook, Instagram, TikTok, Google and Snapchat, and any other tool.

Lead forms

Build forms on your site that send leads straight to buyers.

Learn more →

Facebook and Instagram leads

Leads from your Facebook and Instagram ads, in seconds.

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TikTok leads

Leads from your TikTok ads, sent on the moment they arrive.

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Leads from any tool

Bring in leads from any landing page builder, CRM or partner.

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Tidy lead data

Every lead arrives in the same clean format.

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FAQs

Read next: Google Ads Lead Forms in the docs · Snapchat Lead Forms in the docs

See it working on your own leads.