Microsoft Ads, reported like every other network.
Keep msclkid on every lead, send each sale back to Microsoft Advertising, read spend by the hour, and exclude people who already bought.
Video placeholder · 60 to 90 secondsConnect Microsoft Ads and report a sale
What moves between Microsoft Ads and EventsIQ
InAd spendSpend is read by the hour from the Microsoft Ads ad accounts you pick, for ROAS by campaign.
OutSalesEach sale goes to Microsoft Ads server to server, with the lead's click id, so bidding learns what a sold lead looks like.
OutSuppression listsPeople who already bought are added to an audience your campaigns can exclude.
Set up in 15 minutes
Get started- Connect Microsoft Ads
Sign in with Microsoft, or with Google.
- Track the click id
msclkid travels from the ad to the lead.
- Report sales
Map your events to Microsoft conversion goals.
What's supported
Offline conversionsCRM eventsHourly ad spendCustomer list suppressionmsclkid click ids