Teach your ads what a sale looks like.

When a lead sells, EventsIQ tells the ad network that paid for the click, so it can find more people who buy, not just people who fill in forms.

Get startedRead the docs

Why send sales back to the ad network?

Ad networks optimise for the event you report. Report form fills and they find form fillers. Report sales and they learn what a sold lead looks like.

EventsIQ sends each sale server to server, with the click id and match details the network asks for, to Meta, TikTok, Google Ads, Snapchat, Microsoft Ads, NewsBreak and AppLovin.

Seven networks
Meta, TikTok, Google Ads, Snapchat, Microsoft Ads, NewsBreak, AppLovin.
Conversions or CRM events
Meta can receive either.
Event mapping
An unmapped event sends nothing, never a guess.
No double counting
Each send carries its own event id.

What you'll see

Tell Meta, TikTok and Google which leads became sales.

Every network you advertise on

Connect Meta, TikTok, Google Ads, Snapchat, Microsoft Ads, NewsBreak and AppLovin once each.

Say what each pixel receives

Map your events once for each pixel or account. An event you haven't mapped sends nothing, never a guess.

See every event and its answer

Conversion logs show what was sent, when, and what the network replied.

How it works

Get started
  1. Connect the network

    Sign in once for each network you advertise on.

  2. Pick the pixel or account

    Each campaign says where its conversions go.

  3. Map your events

    Say which of your events each pixel receives, and under what name.

Watch it in 90 seconds

What you can set

Seven networks

Meta, TikTok, Google Ads, Snapchat, Microsoft Ads, NewsBreak, AppLovin.

Conversions or CRM events

Meta can receive either.

Event mapping

An unmapped event sends nothing, never a guess.

No double counting

Each send carries its own event id.

Suppression lists

Buyers added to audiences your ads exclude.

Know which ads make you money

See spend beside revenue, and teach your ad platforms what a sale looks like.

Click tracking

Know exactly which ad brought in each lead.

Learn more →

Sales updates from your CRM

Your CRM tells EventsIQ when a lead becomes a customer.

Learn more →

Profit by campaign

See what you spent and what you earned, for every campaign.

Learn more →

Alerts and lead history

Every lead's journey recorded, and an alert if anything stops.

Learn more →

Works with

MetaTikTokGoogle AdsSnapchatMicrosoft AdsNewsBreakAppLovin

Helps you

Know which ads make moneyGet better leads from your ads

FAQs

Read next: Integrations in the docs · Campaigns in the docs · Conversions API in the glossary

See it working on your own leads.

Get startedSee pricingTalk to sales