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Notes on capturing and selling leads: click tracking, destination waterfalls, lead ads and sending conversions back to ad platforms.

How transparent click tracking works with Google AdsThe tracking template, the Final URL suffix and the eiq_url parameter: what you paste into Google Ads, where a click really goes, and how each lead is joined to its click by gclid.Click tracking · EventsIQ Team · · 6 min read
Choosing a tracking domainClick tracking · · 5 min read
Sending conversions back to ad platforms with postbacksConversions · · 6 min read
How destination waterfalls route a leadLead routing · · 6 min read
One pipeline for your own forms and for lead adsLead capture · · 6 min read

Put these ideas to work on your own leads.

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