Report the sale when it really happens.
Your CRM calls one EventsIQ link with a click id and an event name, and the conversion goes to the right ad network for that campaign.
site-images/feature-postbacks-hero.webp · 16:10What is a postback?
A call from your CRM or a buyer's system that says something happened to a lead later: it was qualified, it signed, it paid. EventsIQ finds the click, the campaign and its pixel, and sends the event.
Sending the same postback twice is safe. Every call is logged, and one that reported nothing says why.
- One link
- The same link for every CRM and buyer.
- Safe to resend
- Duplicates are recognised and refused.
- Every miss explained
- No campaign, no mapping, a duplicate: each is logged.
- Instant form leads
- Matched by the network's campaign id.
What you'll see
Your CRM tells EventsIQ when a lead becomes a customer.
site-images/feature-postbacks-1.webp · 16:10One link for every CRM
Copy your postback link. Your CRM calls it with the lead's click id and the event name.
site-images/feature-postbacks-2.webp · 16:10Sent to the right campaign
EventsIQ finds the click, the campaign and its pixel, and sends the event there.
site-images/feature-postbacks-3.webp · 16:10Every miss explained
If a postback sends nothing, the log says why: no campaign, no mapping, or a duplicate.
How it works
Get started- Copy your postback link
One link for your account, with the click id and event in it.
- Get the click id to your CRM
It travels with every lead you send.
- Map the events
Say which postback events each pixel receives.
Watch it in 90 seconds
What you get
One link
The same link for every CRM and buyer.
Safe to resend
Duplicates are recognised and refused.
Every miss explained
No campaign, no mapping, a duplicate: each is logged.
Instant form leads
Matched by the network's campaign id.
Know which ads make you money
See spend beside revenue, and teach your ad platforms what a sale looks like.