ROAS
ROAS, return on ad spend, is revenue divided by ad spend. A ROAS of 3 means every dollar of ads brought back three.
An example
A campaign spends $1,000 and its leads sell for $2,500, so its ROAS is 2.5.
How EventsIQ handles it
The ROAS report puts each campaign's spend, read by the hour, beside what its leads sold for.
See Profit by campaign in EventsIQ →