Every buyer's API, without writing code.

Send each lead to a buyer's or CRM's API in the format their spec asks for, decide from the reply whether it sold, and let the CRM report later sales back by postback.

What moves between CRM and buyer APIs and EventsIQ

OutLeadsJSON, XML or form data, with the fields and headers each buyer asks for.
InTheir replyRead for a yes or no and a price, by rules you set and test on a real reply.
InPostbacksThe CRM calls back when a lead qualifies or closes, and the sale is reported to the ad network.

Add a buyer in 10 minutes

Get started
  1. Paste their address

    Add headers and secrets, kept hidden in the logs.

  2. Build the body

    Pick their format and drop in your fields.

  3. Test a reply

    Paste a real reply and see whether it would count as a sale.

What's supported

JSON, XML and form bodiesPost and ping postReply rules and pricePostbacksRetries

FAQs

Read next: Destinations in the docs · Postbacks in the docs

Connect CRM and buyer APIs today.