Postback
A postback is a call from one system to another that reports something happened, such as a lead becoming a sale.
An example
A law firm's CRM calls a postback link with the click id and the event signed when a case is signed.
How EventsIQ handles it
One postback link for your account. EventsIQ finds the click and campaign, and sends the event to that campaign's ad network.
See Sales updates from your CRM in EventsIQ →