Daily cap
A daily cap is the most leads a buyer will take in one day. Once it is reached, the buyer is skipped until the next day.
An example
A solar installer takes 40 leads a day. The 41st lead goes to the next buyer in the waterfall.
How EventsIQ handles it
Caps are set per buyer, can be split between ad platforms, and can hold extra leads for the buyer's next day.
See Buyer daily limits in EventsIQ →