Suppression list
A suppression list is an audience your ads exclude, so you stop paying to reach people who already became customers.
An example
Everyone whose lead sold is added to a Meta customer list, and the campaign excludes that list.
How EventsIQ handles it
Sold leads can be added to suppression lists on Meta, TikTok, Google, Snapchat, Microsoft Ads and NewsBreak.
See Report sales to ad platforms in EventsIQ →