# TikTok Instant Forms

> Subscribe a TikTok advertiser's lead forms and match their fields to yours.
> Source: https://www.eventsiq.io/docs/tiktok-instant-forms


A TikTok Instant Form is a lead form that opens inside the TikTok app when someone taps your ad.
EventsIQ reads each lead from TikTok as it arrives, translates its answers into your fields, and
routes it like any other lead.

Leads usually reach EventsIQ within seconds. If TikTok's notice about a lead is missed, EventsIQ
still picks the lead up within about ten minutes, and a lead is never stored or sold twice.

## What you'll need

-   A TikTok For Business login with access to the advertiser account that runs the form.
-   The Instant Form already created in TikTok Ads Manager.
-   A [routing](https://www.eventsiq.io/docs/routing) to send the leads to, or you can attach one later.

## Step 1: Start a new form

Go to **Forms**, click **New form**, give it a name and pick **TikTok instant form**. On **Where
leads go**, pick a routing and click **Continue**, or click **Decide later**.

## Step 2: Connect TikTok and pick the form

1. If no TikTok account is connected yet, click **Connect TikTok**. TikTok's sign in opens in a new
   tab, so the wizard keeps your place. Approve everything it asks for, come back, and click
   **Refresh accounts**. To use a different login, click **Connect another account**.
2. Pick the **TikTok login**, then the **Advertiser account**. Each is picked for you when there is
   only one. Type in any box to search.
3. Pick the **Instant form**. Forms already connected to EventsIQ are greyed out and marked
   **already connected**.
4. Click **Connect instant form**. The form keeps the name you gave it on the first step, or
   `TikTok - ` and the form's name if you left it empty.

![Connecting a TikTok form](https://www.eventsiq.io/docs-media/tiktok-instant-forms/01-connect.png "The wizard's Connect and match step for TikTok with a login, advertiser account and instant form picked.")

EventsIQ pulls up to three recent leads from the form, so the next step can show you real answers.
A brand new form with no leads yet connects anyway, and the field map is filled in from the first
real lead instead.

:::warning{title="If TikTok will not list your forms"}
TikTok checks two permissions before it lists lead forms: the app's permission to read leads, and
your login's role on that advertiser account. EventsIQ shows TikTok's own error word for word. The
usual fix is to [reconnect](https://www.eventsiq.io/docs/connections#reconnecting) and approve everything, or to ask the
advertiser account's admin to give your login a role with access to leads.
:::

## Step 3: Match up the fields

Check that each answer lands in the right EventsIQ field: phone in phone, email in email. Click
**Do it for me** to match everything EventsIQ recognises, then fix the rest by hand. See
[Fields](https://www.eventsiq.io/docs/fields).

## Step 4: Turn on lead delivery

TikTok only sends new leads straight away for advertiser accounts that have lead delivery turned
on. After you connect your first form on a login:

1. Go to **Acquire → Connections**.
2. Open the menu (**⋮**) on the TikTok row and pick **Turn on lead delivery**. It says how many
   advertisers with forms it covers.
3. A message confirms it. If an advertiser is still not covered, the row shows **Needs you** and how
   many advertisers leads arrive from, for example **1 of 2**.

![Turning on TikTok lead delivery](https://www.eventsiq.io/docs-media/tiktok-instant-forms/02-subscribe.png "Connections page, the menu on the TikTok row open, showing Turn on lead delivery.")

It is safe to pick again at any time. It turns delivery on for any advertiser that is missing and
changes nothing that is already right.

:::caution{title="Turn it on again after every reconnect"}
After you reconnect a TikTok login, TikTok stops sending new leads straight away, without any
error. Pick **Turn on lead delivery** again. Until you do, leads still arrive, just up to ten
minutes late.
:::

## Test leads

TikTok does not mark test leads, so EventsIQ cannot tell them apart from real ones. A test lead that
arrives with its answers is stored **and routed**. If you are testing with a live routing, use
details your destinations will recognise as a test, or attach the form to a routing that is not live
yet.

## What EventsIQ keeps from each lead

Besides the answers, every TikTok lead carries its advertiser id, form id, ad id and campaign ids. A
EventsIQ [campaign](https://www.eventsiq.io/docs/campaigns) on this form claims that TikTok campaign's spend, so
[Reports](https://www.eventsiq.io/docs/reports) show cost and revenue together.

## Keeping it working

-   If lead volume drops suddenly, check [Connections](https://www.eventsiq.io/docs/connections) first. A TikTok login that
    expired shows there, and you are also alerted.
-   After any reconnect, pick **Turn on lead delivery** again.

## Related

-   [Connections](https://www.eventsiq.io/docs/connections): the TikTok login this depends on.
-   [Fields](https://www.eventsiq.io/docs/fields): mapping TikTok's answers.
-   [Routing](https://www.eventsiq.io/docs/routing): what happens to a lead once it is in.